People want nothing but the best for their four-legged friends, and as an office full of dog-lovers, we couldn’t agree more. That’s why we jumped at the chance to help Cesar launch their line of limited-ingredient meal complements.

It started with inspiration from the kitchen. We all know the best food is made with simple ingredients: chicken, peas, carrots, coming together to create a delicious medley of healthy flavors. Each Cesar Simply recipe is uniquely crafted with limited ingredients and no preservatives—simply meat and veggies.

Starting with a rich, black backdrop indicative of the Cesar brand, we layered on distinctive Cesar assets, accompanied by a napkin-inspired variety ribbon, and vibrant photography.

Each food shot is designed to highlight the individual ingredients that make each recipe special, while the Cesar Westie smiles at you from every pack.

Hand-written style typography garnishes the design to emphasize a crafted touch and the effortless quality of the design and the product—making it easy to give your dog simply the best.