Bel Brands wanted to inject new life into this well-known brand. They looked to Team Creatif to refresh the brand identity and develop new packaging that would reflect the history of the brand while also bringing enhanced personality to the iconic red cow and modernity to the package design.

The Laughing Cow logo was adjusted and made more prominent. The “diagonal” setting of the logo and graphics enhances the character of the cow, making her feel as if she is laughing more than ever.

The Laughing Cow cheese wedges are unique, savory, and rich. Combined with a bright, milky-white background, these enhancements give the pack a more positive, bright, and flavorful presence on shelf.

With enhancements applied across the flavor range, this culmination of strategy and design results in stronger brand presence, easier flavor navigation, and more consumer brand engagement.

Since its birth 100 years ago in Lons-le-Saunier, France, and into the next century, people around the world enjoy this smooth and creamy snack.